More Video Views for SNL, Fallon Election Spoofs Than For the Real Candidates

Five out of the six top YouTube videos about the 2016 U.S. presidential election have been created by two groups of late-night comedians - Jimmy Fallon, and Saturday Night Life. These shows are the key influencers who are shaping perceptions of the leading candidates of both political parties. And they could end up having more impact on who wins the election than the prolonged series of TV debates or the endless cable TV news coverage of the campaigns.

How To Improve the ROI Of Your Content Marketing

Content marketing can be expensive. So how do you make sure your investment pays off? There are two main strategies for improving the ROI of your content marketing: reduce your costs and increase your effectiveness.This post will look at 8 ways to make sure you keep your content marketing costs down, [...]

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

2015 was a momentous year in video marketing, so let's take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical advice, and trends in the digital video marketing business. We hoped they helped you in 2015, and prove to be invaluable for 2016.

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Happy Holidays! See you in January

As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all that’s left to do is fire off one final message for 2015.

11 biggest SEO trends and events of 2015

To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016

SEW's 10 most popular articles of 2015

Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced by our editorial team.

10 Video Marketing Lessons from the Top Brands and Video Creators of 2015

2015 has been an exceptional year for online video. We've seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. Join us as we take a look at some of the best videos of the past 12 months, and the lessons brands and marketers can learn from them.

Intelligent content creation in 2016: engagement and experiences

There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people.

How A Hacker Can Destroy Your Content Marketing Efforts Overnight

While no one wants to believe it can happen to them, getting hackedcan happen to anyone. Hackers do what they do for a variety of reasons - for financial gain, for the challenge of it, or even out of boredom - meaning every business, regardless of size or industry, is [...]

10 of the most popular SEW guest articles from 2015

A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.

20 Ways Brands Can Make the Most Out of Facebook Video

Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make sure your Facebook video marketing campaign stands out from the rest. We bring you 20 tips you may not be aware of.

Five of the most interesting SEM news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the

Dedicated thank you pages are no longer optional for PPC

Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short cuts and get yourself a dedicated landing page. Here's why.

YouTube Creator Rankings Leaderboard - Most Popular YouTube Channels for November 2015

Videos uploaded to YouTube in November 2015 generated over 51.4 billion views, and music, sports, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

The Top Facebook Video Creators: November 2015 Most-Popular

BuzzFeed Tasty, Buzzfeed Video, BuzzFeed Food, and The Ellen Show, were some of the most watched brands on Facebook for video content in November 2015. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Three ways we failed at B2B PPC in 2015

Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.

5 Ways Publishers Can Get Around AdBlockers...And Still Survive Online

If you’re publisher you probably have nightmares about adblockers. Between 2010 and 2014, the number of people using adblockers has jumped from 21 million to 144 million. And, it appears that this is a trend that won’t be going away anytime soon. So, how can publishers handle this situation? Publishers could pay [...]

Is Penguin 4.0 coming in March 2016?

In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code?

Top Online Video Creators Across Social Platforms: November 2015 Leaderboard

According to the latest online video ranking leaderboards from Tubular, The Ellen Show, BuzzFeed, Justin Bieber, Adele, and the WWE were some of the top video creators across the big social video platforms in November 2015.

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How US consumers are researching holiday gift ideas in 2015

With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before.

How to Deliver an Amazing Customer Experience

It’s pretty amazing how much time and energy business owners think about marketing and advertising these days, especially when it comes to the digital revolution. Each day thousands of entrepreneurs are taking precious time out of their day to read new blog posts about the latest social media trends or [...]

How hacking hurts your website’s ranking in search results

It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is to protect it from vulnerability.

YouTube 11x Bigger Than Facebook Video, 8K Years Worth Watched Every Day in U.S.

Facebook Video is growing in leaps and bounds, but when it comes to viewing hours, YouTube is 11x bigger than the social networking site, both for web views, and also in-app views. Across the world, 46,000 years worth of YouTube videos are watched every day. In the U.S. alone, over 8,000 years worth of YouTube videos are watched every 24 hours.

'Star Wars: The Force Awakens' Trailers and Teasers Generate 223M Views

To date, official teasers and trailers for 'Star Wars: The Force Awakens' have generated a staggering 223 million views on YouTube and Facebook - and that's just for the official Star Wars accounts. But is the film generating the same interest across the rest of the Internet?

How healthy is your location data?

I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is vastly underestimated.

How To Use Your Blog To Get Your Small Business Site Ranking

You already know that having a company blog is important for search rankings. There's a ton of research out there that shows how having a regularly updated blog drives traffic, leads and sales. But what you may not know is exactly how to use your blog to get your small business [...]

Six things I learned launching a MarTech startup

In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking the wildest ride of our lives.

The Indisputable Value of Building a Community Around Video Content

Video content should always aim to be entertaining, or informative, but given the nature of social video, it is critical that it also contains an element of conversation. When a creator or brand can rally a community around a video, they can amplify the reach of the video far more than the video could have done on its own.

Business Intelligence Has Evolved Into Simplified and Accessible Platforms

Businesses have been accumulating data for ages. Data is used to drive the decision-making process, and helps optimize workflows, marketing, product delivery, and customer relationship management. High-end computing has made data analysis more accessible, although it has not always been an elegant and efficient affair. Much of the data-driven activities in [...]

Six of the most interesting SEM news stories of the week

This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.

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Top YouTube Videos, Ads, and Game Trailers of 2015

It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.

Spotlight: DuckDuckGo's Gabriel Weinberg

DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy to lure people from Google.

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Marketers: Keep on Top of Instagram Video Comments for Your Brand's Sake

We know that negative YouTube comments, when left unmoderated, can be devastating to a brand's reputation. But the same rules apply across all social video platforms. In this post we show you how to moderate Instagram video comments, and why.

Exploring the correlation between social media and search rankings

Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?

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YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.

The power of nothing: three lessons from Cards Against Humanity and the killing of Black Friday

One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers.

Brand name bidding: should you buy ads for your brand terms?

Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?

U.S. Viewers Watch More UK Food Videos on YouTube Than the British! [Infographic]

Food related content is blowing up on YouTube, and a new report from Google and Tubular highlights how recipes, walk-throughs, and cooking how-tos are performing, particularly in the UK.

Seven of the most interesting SEM stories of the week

This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug.

The Best Branded Videos Across Vine and Instagram: November 2015

As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from November 2015.

Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising

The retailer has seen positive results from its retargeting campaigns, but earlier this year it decided to trial the use of programmatic across the entire purchase funnel.

Bing reveals the top US and UK searches of 2015

It’s okay everyone, it’s December, we’re allowed to publish end of year lists now. Here are the top searches from 2015...

How to create custom segments in Google Analytics

Segments allow marketers to interrogate Google Analytics data more effectively in a way that suits their business needs. This post explains how to create segments.

Introducing a new type of search event: ‘Connect’

We’ve launched a brand new search event, Connect, taking place on the beach this Feb 4-5 at the Ritz-Carlton Key Biscayne in Miami.

How To Embed A Video Click To Call Overlay On Your Video Commercials

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6 Ways To Get Links and Shares Using BuzzSumo

As you may have already noticed, getting links and social shares for your content can be a challenge. With the vast majority of web-based content getting little to no traction in terms of links and shares, it's important to look for tools and strategies that can help. This post will highlight [...]

Guide to social media image sizes [infographic]

Here are all the image sizes you need to optimize your social profiles for Twitter, Facebook, Pinterest, YouTube and more...

What's the Optimal Length for a YouTube Vs. Facebook Video?

Do you know the optimal video length for your YouTube or Facebook video upload? We took a deep dive into over 24K videos to show you what video lengths work best on each platform for maximum engagement.

The importance of user reviews for local SEO

Reviews are a massive part of the web now, and an absolute essential for online retailers.

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Growth by 1,000 hacks: why micro tests are the key to growth hacking success

An article from Intercom’s Ben McRedmond about growth hacking has been doing the rounds over the past week or so.

Why do you have a website? Balancing your site's intentions with the visitor experience

What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified only once by an organization, but periodically over time.

How Marketers Can Blend Video & Shopping This Holiday Season

Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.

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YouTube Changes at a Rate of 33% a Year: Has a Serious Impact on Video Marketing

Video marketers and advertisers may not know how fast YouTube changes from year to year. But those changes can have a serious impact on any video marketing teams planning for 2016. And we're not talking about how many new videos are being added each year.

It’s not too late: 12 ways to boost sales this holiday season

Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks.

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Happy Thanksgiving from the Search Engine Watch team

Join us as we set our 'out of office' till Monday 30 November and find the roomiest pair of sweatpants in our wardrobe.

YouTube Annotations: Where NOT to Place Them on Your Videos [How-To's Day #5]

Where and how to place annotations in a YouTube video is of vital importance. In this week's episode of How To's Day we explain correct placement of annotations on YouTube and how to avoid common mistakes. Read More at: http://www.reelseo.com/not-place-youtube-annotations/ YouTube Annotations Course http://www.reelseo.com/youtube-annotation-course/ Google Support Tips on Annotations https://support.google.com/youtube/answer/92710?hl=en TONS MORE VIDEO NEWS & TIPS http://www.reelseo.com SUBSCRIBE NOW FOR OTHER VIDEO TIPS AND NEWS! http://www.youtube.com/subscription_center?add_user=reelseo SUBSCRIBE TO OUR PODCAST http://itunes.apple.com/us/podcast/reelweb-video-guide/id527822483 SUBSCRIBE TO OUR EMAIL LIST! http://rseo.co/ReelSEOemail LET'S CONNECT! ReelSEO ► http://www.reelseo.com Google+ ► http://gplus.to/reelseo Facebook ► http://facebook.com/reelseo Twitter ► http://twitter.com/reelseo Linkedin ► http://linkedin.com/today/reelseo.com Pinterest ► http://www.pinterest.com/reelseo

Gaming on YouTube: The New Gaming PR Machine

Gaming on YouTube has been around since the platform launched, but recently the work of video game content creators has received the exposure and respect it deserves both from other gamers as well as major game publishers alike.

7 Steps For Forecasting Without Historical Data

While many business experts believe historical data is a critical component to forecasting,  what happened two years ago, last year, or even six months ago may not be applicable to the future. Years ago, all of these components would have been invaluable and critical. But, market cycles have shortened, consumers have become [...]

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